Comviva MobiLytix Marketing Studio to deliver personalized and integrated customer experience

NEW DELHI, Aug. 1, 2022 /PRNewswire/ -- Comviva, the global leader in mobility solutions, today announced its strategic partnership with Vietnamobile, one of the leading telecom operators in Vietnam to power AI-led intelligent customer engagement. As a part of the engagement, Comviva shall help Vietnamobile deliver personalized, contextual communications in real time and at scale with MobiLytix Real Time Marketing.

Speaking on the occasion, Raymond Ho, CEO at Vietnamobile said, "We have been investing significantly in digital for the past few years to build an integrated customer experience. Our partnership with Comviva shall help us add deep level of personalization and enable us to take full control of engagement across the entire customer lifecycle."

Commenting on the partnership, Manoranjan (Mao) Mohapatra, Chief Executive Officer at Comviva said, "Digital has become an all-important bond between customers and businesses. We are thrilled to partner with Vietnamobile in their customer experience journey and are confident that MobiLytix shall go a long way in helping them deliver personalized and seamless experiences to their customers."

"The partnership shall empower Vietnamobile to bring seamless experience to millions of its customer and enable marketing teams to plan and execute upsell, cross-sell, and retention campaigns, quickly and efficiently. Advance AI and Data Science models shall improve decisioning quality to drive customer experience, reduce churn and boost revenue," said, Arun Dubey, IT Director at Vietnamobile.

MobiLytix is one of the leading marketing platforms globally that unifies customer engagement, data science and intelligent AI-driven automation capabilities within a single platform to execute campaigns real-time and at scale. By engaging customers with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth. With over 200 million deployed customer base and clients achieving incremental revenue of 8% and more, MobiLytix has a proven track record of customer success.

For further enquiries, please contact: 

Sundeep Mehta 

PR & Corporate Communications 

Comviva Technologies Ltd. 

Tel +91- 9910030732 

[email protected]

SOURCE Comviva