PR Newswire
26 Apr 2023, 15:38 GMT+10
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SYDNEY, April 26, 2023 /PRNewswire/ -- Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today announced the availability of Brand Protector, a new solution that detect and disrupt phishing sites, fake stores, and brand impersonations. Brand Protector enables organizations to retain and grow customer loyalty while minimizing loss, drops in productivity and bad customer feedback.
According to Google, over 50,000 new phishing websites are created every week. Akamai Brand Protector inspects trillions of digital activities a day across both internal and external sources to discover abuse of an organization's brand - often before an attack campaign launches. This shields businesses from revenue loss and increased risk by combating fake goods sales, phishing sites and unauthorized use of brand elements outside of its environment and across the internet.
Brand Protector addresses the problem of fraudulent impersonations with a four-step approach:
"Attackers are increasingly abusing trusted brand names to lure end-users through phishing and fake sites for the promise of financial gain," said Rupesh Chokshi, Senior Vice President and General Manager, Application Security at Akamai. "Detecting the rapid deployment of these attack campaigns and mitigating them can be a challenge for global brands. Brand Protector retains customer loyalty and revenue by addressing these external attack campaigns before they can gain momentum."
To learn more about Akamai's Brand Protector and other products and capabilities that empower customers to provide consistent online experiences, please visit: https://www.akamai.com/products.
About Akamai
Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences - helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai's security, compute, and delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on Twitter and LinkedIn.
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